There are many powerful tools available for tracking and analyzing your visitors' behaviors on your website. So once you spent all of the time, effort, and budget on building your new Drupal or Magento site, how do you go about ensuring that your ROI is good enough for that effort? In this blog, we will go through the simple steps needed and using tools in conjunction to improve your website's ROI through analytics. Google Analytics, Facebook Pixel, and Mautic are all powerful tools for analyzing and tracking traffic and your visitor's behavior while they are on your website. However, did you know you can take things a step further and track behavior they are taking when they may not be directly on your site? In this post, I will be walking you through the basic process of setting up Google Analytics sales goals and funnels to help you gather the best insights from your online business data.
With more and more sites becoming decoupled and using various front-end frameworks like React or Angular to create an enhanced web experience there is a need for tools that do the same for the various forms on a site, this is where Mautic shines. Today I will be doing a feature comparison and explaining why using Mautic as your form builder will be the right move going forward.
This last year has seen a lot of improvements to the toolsets that local developers have access to when developing Drupal projects. As Drupal as a framework has grown and new technologies like Twig and Symfony2 added to the CMS a new workflow has emerged as the preferred method. Today we will be going over using DrupalVM as your local development environment and the benefits it has.
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