Project Overview
For Synergy Logistics we needed to create a new Drupal 8 site that was responsive, loaded fast, and provided a way to generate leads and contacts for the company. We tied the Drupal site together with Mautic in order to allow the team to setup various marketing automation campaigns to help find more clients and carriers they could work with.
In addition to the core function for the site needing to be marketing for the organization, another key aspect of the site had to be a simple to use interface. The team wanted to be able to quickly perform the day to day tasks that were needed in order to spend as little time working on the site as possible. We achieved this with an optimized admin theme and several contrib modules that made working with the site a lot easier.
Company Background
Company Background
Synergy Logistics is a well-known logistics and shipping company that specializes in cold freight shipments and a member of TIA(Transportation Intermediaries Association) and Global Chain Alliance. They've received the "Save the Day Award" for 2 straight years. The award is given to companies who can get their clients out of a tight spot whenever the need arises.
Saving the day is more than just being heroes for our clients - it's a core objective of Synergy Logistics, and it's something built into their mission statement. The company understands how vital shipping and logistics are to businesses, which is why they make it as a priority.
Industry
Top Challenges
01.
Low traffic and lower lead generation from the website has made the website not be as beneficial as it could be for the company. Improvements for both areas are needed in order to make the website a viable part of the marketing efforts for Synergy Logistics
02.
Having a small team means that many folks wear many hats
03.
and that there is not a lot of time to train people on how to use a complex application. A simplified interface that walks the admin users through the most common day to day tasks is needed.
Top Solutions
01.
Leveraging Mautic and Webforms we helped increase the lead generation that Synergy logistics was seeing from the website. This has helped them increase the number of clients as well as the number of carrier partners that they have available to fulfill shipments.
02.
We used the Dashboard and Total Control modules to help simplify the admin section of the site
03.
making it easier for the team at Synergy Logistics to post updated articles
04.
news
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and other items to the site without having to go through a lot of training to work with the site.