There are many powerful tools available for tracking and analyzing your visitors' behaviors on your website. So once you spent all of the time, effort, and budget on building your new Drupal or Magento site, how do you go about ensuring that your ROI is good enough for that effort? In this blog, we will go through the simple steps needed and using tools in conjunction to improve your website's ROI through analytics. Google Analytics, Facebook Pixel, and Mautic are all powerful tools for analyzing and tracking traffic and your visitor's behavior while they are on your website. However, did you know you can take things a step further and track behavior they are taking when they may not be directly on your site? In this post, I will be walking you through the basic process of setting up Google Analytics sales goals and funnels to help you gather the best insights from your online business data.