Submitted by webmaster on October 28, 2015

In this article, I will go over the math involved when determining how much money one could earn from Google Adsense.  We will go over Click-through Rates, Cost-Per-Clicks, Cost per 1000 Impressions, and a combination of all of those options put together.  In a real-world situation, you will see a mix of those three campaign types on your site.  

I won't be discussing how to earn money with Video ads in this article, but will probably spend some time on it in a later article. Understanding the various terms that are involved with Google Adsense will help your website earn more money from the Google Adsense program, in addition, it will allow you to develop content strategies so that you can optimize earning money with Google Adsense.  So with that knowledge in mind, I think the first thing we should talk about is what the different types of payment programs under the Google Adsense program and then we will talk more about how you can adjust your blogging business or website in order to maximize the money you can earn from Google Adsense.

CTR - Click-Through Rate is a number of ad clicks divided by the total number of individual ad impressions.  So let's assume that you have a blog that is showing three Adsense blogs per page.  Your 1-page view is equal to 3 ad impressions.  That means the calculations for your CTR would look like:  CTR = Clicks / Ad Impressions * 100

CPC - Cost-Per-Click is the revenue you earn every time a visitor clicks on one of the ads on your site.  CPC is usually set by the advertisers, and in some competitive niches, advertisers will bid to pay more than others through Google Adsense when they sign up for Google's Adword program.

CPM - Cost Per 1000 Impressions is a more passive method of earning money.  Basically an advertiser will set the price based on 1000 ad impressions and they pay each time an ad appears on a website that hosts Google Adsense advertisements, unfortunately you cant control which type of advertisement you are going to get through Google Adsense, so this can be a bit tricky to understand if CPC or CPM will earn you more money on Google Adsense.  Google will generally host the advertisements that earn the possible money on your site.  Just remember Google looks to make a lot of money with Google Adsense, just like you are trying to do.

Let's say you have a goal of earning $100 per day from your Google Adsense account.  Let's play around with simple numbers, at the end of this article, I will have a calculator that you can use to evaluate your situations as well as some additional tips on how to increase these numbers without increasing the amount of work you have to do for your blog.  This will allow your blog to earn more money with Google Adsense without spending too much more time on managing your site.  Ideally, you need to make sure that you have a good 40,000 page views per day in order to earn a decent amount of money from the Google Adsense program.

Let's say that you have a CTR of 1% and you are averaging around $0.25 for your CPC, which is pretty achievable for many bloggers.  We will also assume for this calculation that a page view is 1 ad impression, in the calculator I will allow you to adjust this to suit your blog's layout. So to hit our goal of earning $100, we will need to hit a couple of metrics.

  • Let's see how to do this with just Clicks.  In order to earn $100 per day, we will need to get around 40,000 page views/day or, 400 clicks a day.  This is at 1% CTR and a CPC of $0.25.  For 40,000 Page views, you would need to have around 500 well-performing blog posts, which attract around 80 or more page views per article every day. 
  • Apart from CPC, you will also earn from your CPM ad impressions.  For now, lets disregard niche markets and say the average CPM is around $1 to 1.5 per 1000 impressions.  So you could easily see between $40 to $65 per day from just this if you're getting 40,000 page views.

So with the above statistics, you can see why it is important to write strong good quality posts in order to gain page views and earn more money with Google Adsense or other programs.  Writing great posts takes time and energy, but it can return residual income if you can manage to write something that targets a popular topic of interest.  This does not include statistics for things like having affiliate programs or selling ad space directly through various networks.  Those would only add to this figure.  So when you head out to blog, pick a topic that is popular, you know well and can write strength and add value for.  Another tactic you can take in order to help improve your traffic and your page views in order to earn more money with Google Adsense is to update older articles in order to get them to show up higher on google search so that they will generate more money for your site overall through Google Adsense.

Strategies for Success with Google Adsense

So the first thing you will want to do is make sure that you are up to date with the rules regarding Google Adsense, and what you are and are not allowed to do.  Below are some strategies that are currently allowed by the program. Currently, the ad placement rules boil down to, not confusing the visitor into thinking the ad content is related to your site, not directly drawing attention to the advertisements with use of graphics, and restrictions on how many ads you can place per page

  • Up to three AdSense for content units
  • Up to three link units
  • Up to two search boxes
  • One mobile Adsense ad per page

So with these in mind, what are some things you can do to help increase your site's revenue chances?

Search Box Placement

Using Google Search boxes.  Many sites have built-in search systems, but if you offload those searches to Google, you could increase your revenue.  Adding a search box towards the top of your articles and towards the bottom of the page can be a great strategy in getting users to use the search box if they are looking for something and by doing so this helps your revenue.

Link Units

If your site has a sidebar for quick navigation between articles and in the archives of your blog, then consider using it to place some link units here.  Make sure to space them out and place other interesting / article relevant content in between the ads, but not to the point where they look connected.

Adsense for Content Units

You should look at placing these periodically through breaks in your content or blog posts.  Again this will help to not only break up the article and make it visually more appealing but will also increase your number of impressions per page.

Multiple page articles

In total, you can have up to 6 ads and 2 search boxes on the desktop per page.  So another good tactic is to break up a single long blog post up into multiple pages so that users have to page through the whole article, this increases your number of page views, impressions, and ultimately revenue generated from single blog posts.  So if you are long winded in your posts that is possibly a great thing for the revenue of your blog.  There are tools available to help automate all of this for you so that you can continue focusing on writing the content and not on the layout or breaks of the articles.