If prospects can’t find, trust, or contact you online, someone else gets the job.
Word of mouth and yard signs still work. But in 2025, homeowners and property managers pull out a phone before they pick up a phone. They search “roofing near me,” “Evansville plumber,” or “HVAC emergency.” If your business isn’t there with a credible, easy-to-use website, you’re losing jobs—quietly, consistently, and often to lower-quality competitors who simply show up online.
You’re Invisible in Local Searches
Search is the new front door. Without a solid website connected to your Google Business Profile, you won’t rank for “near me” or map searches. That means fewer impressions, fewer clicks, and fewer quotes.
- Prospects compare 3–5 contractors; if you’re not findable, you’re not considered.
- Map + website together outperform “directory-only” listings.
- Mobile-first: most searches happen on phones—your site must load fast and look great.

First Impressions & Credibility
Even when you’re referred, people still Google your name. A clean website with real photos, reviews, and recent projects signals professionalism and reliability. A missing or outdated site raises red flags.
No Lead Capture, No Follow-Up
A website does more than “look legit.” It quietly collects leads while you’re on a job site:
Lead Capture
- Contact forms and quote requests
- 24/7 AI chat to answer FAQs & collect details
- Online scheduling (no phone tag)
Follow-Up & Control
- Automatic email/text confirmations
- Retarget visitors with ads
- You own the platform—no rented audience
Local SEO: Evansville, Newburgh, Henderson
The easiest wins come from matching pages to how people search. That means service pages (Roof Repair, Water Heater Install, Rewiring) and area pages (Evansville, Newburgh, Henderson, Owensboro).
- Service Pages: one page per service with photos, FAQs, and a clear CTA.
- Area Pages: “Electrician in Evansville,” “Plumber in Newburgh,” etc.
- Schema Markup: LocalBusiness + Service increases relevance and click-through.
The Money Math: Jobs You Never See
Conservative scenario (per month)
Assumptions: 80 local visits → 6 inquiries (7.5% CVR) → 2 jobs closed @ $2,500 avg.
- With website: ~2 extra jobs ≈ $5,000/mo
- Without website: those jobs go to competitors
Annualized: ~$60,000 of opportunity you can’t see or quote.
Quick Fixes That Win Calls Fast
- Launch a clean, mobile-first site with services, photos, reviews, and a bold phone number.
- Add scheduling + AI chat so prospects can book or ask questions instantly.
- Connect to Google Business Profile and add area pages (Evansville, Newburgh, Henderson).
- Post recent projects weekly—before/after photos convert.
- Make follow-up automatic (email/text confirmations & reminders).
Want the easy button?
We build contractor websites for Southern Indiana that get calls, book jobs, and take payments.
See the Contractor Website Package
Or call Chris at 812-470-4473 • cmcintosh@wembassy.com
Contractor Website FAQs
Is a Facebook page enough?
It helps, but it won’t rank like a full site or capture leads reliably. Own your platform and you’ll control the pipeline.
How long until results?
Posting projects + connecting Google Business Profile can trigger inquiries within days. SEO compounds over 1–3 months.
What’s the minimum to launch?
Home, Services, Areas Served, Portfolio, Reviews, and Contact/Book-Now. Add payments and chat for best conversion.