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Chris McIntosh's picture

Drupal Ecommerce Better ROI with Analytics

Better ROI for Ecommerce

There are many powerful tools available for tracking and analyzing your visitors' behaviors on your website.  So once you spent all of the time, effort, and budget on building your new Drupal or Magento site,  how do you go about ensuring that your ROI is good enough for that effort?  In this blog, we will go through the simple steps needed and using tools in conjunction to improve your website's ROI through analytics. Google Analytics, Facebook Pixel, and Mautic are all powerful tools for analyzing and tracking traffic and your visitor's behavior while they are on your website.  However, did you know you can take things a step further and track behavior they are taking when they may not be directly on your site?  In this post, I will be walking you through the basic process of setting up Google Analytics sales goals and funnels to help you gather the best insights from your online business data.

Chris McIntosh's picture

Mautic vs Webforms comparison

With more and more sites becoming decoupled and using various front-end frameworks like React or Angular to create an enhanced web experience there is a need for tools that do the same for the various forms on a site, this is where Mautic shines.  Today I will be doing a feature comparison and explaining why using Mautic as your form builder will be the right move going forward.

Chris McIntosh's picture

Local Development: Getting Started with DrupalVM

This last year has seen a lot of improvements to the toolsets that local developers have access to when developing Drupal projects.  As Drupal as a framework has grown and new technologies like Twig and Symfony2 added to the CMS a new workflow has emerged as the preferred method.  Today we will be going over using DrupalVM as your local development environment and the benefits it has.

Chris McIntosh's picture

Product Placement Strategies that convert

Do you remember the last time you clicked on a banner advertisement? No, well if your having trouble remembering or your answer is never, don't worry you are not alone.

Some statistics show that you are more likely to survive a plane crash than to click on a online banner ad. You are also more likely to climb on the top of Mount Everest than to click on one of those ads as well. All joking aside, these statistics are accurate and lead to a couple of questions and a few problems if your marketing online.

Chris McIntosh's picture

10 Colors you should be using for your Ecommerce site

Red color

Color psychology is a fascinating and complex topic. It’s influence on how we perceive the environment can be subtle or overpowering. Overall, blue is the most universally liked color. Red is the most persuasive, for better or worse. Having a display of orange or brown is least likely to help your brand succeed.

Chris McIntosh's picture

Website Layouts that Sell

What does your ecommerce store have in common with a magazine? They both the magazine and your website communicate with words and pictures. Although you may have never thought of it in this exact way, your store is essentially narrating a story to your customers. And, the way in which you tell that story will lead potential customers to decide if doing business with you is in their best interest.

Chris McIntosh's picture

How to create a custom Drupal 8 Form

If your like many of the Drupal 7 developers or other php developers just getting started with Drupal 8 you may be scratching your head about some of the major changes that have happened to Drupal.  With the change to using Symfony for the core api for Drupal 8, many of the old ways of creating custom forms wont work now.  Now you need to define your forms in an Object Oriented form, and let Drupal know about it by placing it in the right spot.

Chris McIntosh's picture

How to use the Drupal 8 Plugin api

With the switch to using Symfony in Drupal 8 as part of it's core functionality we also have recieved access to a lot more powerful tools than previously available to Drupal developers.  One of those very powerful and promising tools is the new Plugin API.  The Plugin API system in Drupal 8 allows you to define and extend small pieces of functionality throughout your website.  A big user of this new system is Commerce's API where many of the entities and payment handling mechanisms rely on the new Plugin API system.

Chris McIntosh's picture

How to create a block in Drupal 8

Creating Custom blocks in Drupal 8 are a little different these days thanks to the change to the new Symfony api.  This means that most things you used to do as procedural functions are now created via the Plugin API, Entity API, or other Object Oriented methods.  So for Custom blocks we are creating a instance of the Block plugin, that will provide the functionality and content we are looking to create with the new Drupal 8 custom block.

Chris McIntosh's picture